Cyber Monday Online Spending Up 29% vs. Year Ago; Mercent eCommerce Performance Index Reports Solid Retail Sales Growth

SEATTLE, WA, Nov 29, 2011 (MARKETWIRE via COMTEX) -- Mercent(TM), a leading technology company that enables retailers to profitably reach and convert more shoppers online, today released its Mercent Retail eCommerce Performance Index(TM) (MEPI) for Cyber Monday 2011. The MEPI is a quarterly report that measures year-over-year growth of same-seller gross merchandise value (GMV) for national brand name retailers selling across leading eCommerce sales channels. Mercent supplements its quarterly distribution of the MEPI with annual holiday MEPI reports measuring key shopping days during the holiday selling season.

       

        --  For the 24 hours of Cyber Monday (November 28), Mercent reports a

            solid 29% increase in same-seller GMV for online retailers selling

            through Mercent Retail(TM) versus Cyber Monday 2010, making it the

            strongest online spending day to date in 2011. In this same period,

            same-seller GMV for Mercent retail clients participating in Amazon's

            "Selling on Amazon" third-party marketplace program also grew 35%

            relative to Cyber Monday 2010.

       

       

        --  Mercent previously reported U.S. retail e-commerce sales for Black

            Friday (November 25) spiked 23% relative to the same period in 2010.

            Same-seller GMV for clients participating in Amazon's "Selling on

            Amazon" third-party marketplace program during Black Friday increased

            by 27% versus Black Friday 2010.

       

       

        --  Thanksgiving Day (November 24) -- traditionally a lighter day for

            online retail holiday sales, achieved a solid 18% increase in GMV by

            relative to the same 24-hour period in 2010. Additionally, same-seller

            GMV for Mercent retail clients participating in Amazon's "Selling on

            Amazon" third-party marketplace program grew 28% relative to

            Thanksgiving Day 2010; and 34% relative to the five calendars days

            leading up to Thanksgiving Day 2011.

       

       

       

       

       

       

        ----------------------------------------------------------------------------

                             Mercent eCommerce Performance Index

                 2011 Holiday Season To Date vs. Corresponding Days in 2010

                                 U.S. Online Retail Spending

                                       Source: Mercent

        ----------------------------------------------------------------------------

        Holiday Shopping Period                              All Channels   Amazon

        ----------------------------------------------------------------------------

        Cyber Monday (Nov. 28)                                   29%          35%

        ----------------------------------------------------------------------------

        Black Friday (Nov. 25)                                   23%          27%

        ----------------------------------------------------------------------------

        Thanksgiving Day (Nov. 24)                               18%          28%

        ----------------------------------------------------------------------------

        First 25 Days of Holiday Shopping (Nov. 1-25)            11%          36%

        ----------------------------------------------------------------------------

       

       

       

"We predicted a strong Cyber Monday following industry record high weekend retail sales, and final figures from Mercent's eCommerce Performance Index came in as forecasted," stated Eric Best, CEO of retail technology provider Mercent. "For the 24 hours of Cyber Monday Mercent reports 29% growth in online retail sales, a welcome revenue boost for the retail industry which has struggled through the challenging economy. Aggressive advertising, free shipping promotions and attractive merchandise discounts, complemented by the convenience of shopping online have enticed millions of consumers to spend their holiday dollars online -- retailers looking to maintain this positive momentum in the run up to  christmas flowers usa should remain focused on heavy promotional and pricing activities."

Mercent eCommerce Performance Index(TM) Methodology: The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com .

About Mercent: Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail(TM) SAAS technology and Mercent Performance(TM) professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com .

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        Mercent PR Contact:

        Kristine Szarkowitz

        Email Contact

        (tel:) 206.310.5323

        

Eco-Friendly Tips To Create A 'Green' Holiday Season

here is no greater gift than a healthier planet. Debra Duneier, author of EcoChi: Designing the Human Experience (http://www.ecochi.com), offers the following tips to help bring an eco-friendly spirit to your season christmas flowers usa blogs .

1. Skip the wrapping paper and repurpose items to house your gifts. Baskets, tins or scarves create a unique presentation and you may also be saving a tree.

2.     Want to save more money? Set the timer for your holiday lights for an hour less every day and watch the savings add up. What a great gift to our planet too!

3.     Update your holiday lighting to include LED light strings. They use 80% less electricity and can last for 200,000 hours.

4.     Use your china or stoneware dishes when entertaining and stay away from plastic dishes and utensils. Plastic leaches chemicals into your food and when you throw it away it takes up to 500 years to decompose in nature.

5.     Skip plastic and toxic decorations and keep it natural. Use branches, pine cones, flowers or herb clippings.

6.     Tree farms absorb carbon dioxide, help protect water supplies and offer shelter to wildlife. Unfortunately, many christmas flowers usa  trees are disposed at the curb and ultimately finish up in a landfill. Be sure to recycle your Christmas tree. Earth911.com offers a list of recycling organizations near you. Recycling offers many benefits including saving landfill space, the creation of mulch and used as sand erosion barriers on beaches.

EcoChi: Designing the Human Experience, is the new book by Debra Duneier. For more information or to purchase a copy of EcoChi, visit ecochi.com.

Debra Duneier is the Founder and President of EcoChi, LLC, and Living Home by Debra LLC, author of EcoChi: Designing the Human Experience (http://www.ecochi.com), a Feng Shui Master Practitioner, an accredited LEED® Green Associate, Certified Eco-Designer, and a New York State licensed real estate broker. Debra currently sits on the advisory board of the Sarut Group, which includes Pylones USA and The Tea and Honey Store. She is a member of the US Green Building Council, Women Builders Council, the Real Estate Board of New York, the Retail Marketing Society, the American Management Association’s Sales and Marketing Council, the International Feng Shui Guild, The Green Finance Committee of the Manhattan Chamber of Commerce and is a founding member of the Women’s Leadership Exchange’s LEXCI and the Belizean Grove.